UX audits of websites and webstores
When browsing sites and services online, you may have wondered what determines the failure of some, and the success of others. Why is it that we sometimes enter a website and subconsciously decide to leave without even taking a closer look at its content? How much time can the average user spend looking for our price list or contact information? These questions can be answered by the concept of usability.
Website audits allow optimization of usability. Our marketing agency conducts two types of website audits: expert audits, and targeted audits based on users.
The advantages of UX audits
Analysis of site structure
Examination of code elements
Content quality analysis
Examination of site content
Tools for analysis of click-through rates
Inspection of links for search engine friendliness
Comparison of sites with the best in their category
User activity on websites is simple, (i.e. log in, create a new account, order a product or service, find contact info, etc.), and moderators put special emphasis on user independence. They stay informed of various aspects of website navigation, and collect feedback from users.
Using this type of audit, we can create a model of how users behave on a given website. We can find out if the menu has been properly constructed, if the descriptions are clear, if button functions are understandable and used properly, etc. This helps us diagnose problems and barriers unforeseen at the initial construction of a site.
When should a user-based audit be performed?
- When you want to know exactly how the users of your site are behaving,
- When you want to catch mistakes made by users,
- When you want to identify critical spots on your site,
- When you want to improve site effectiveness,
- When you want to increase sales,
- When you want to better learn the needs of your clients,
Expert audits are based on evaluation of websites by specialists trained in website usability. They are responsible for preparing detailed audit reports, which should contain a list of problems and corresponding solutions.
When conducting audits, experts use one or more methods, including heuristic analysis, cognitive path analysis, and checklist analysis.
It is widely accepted that two experts are capable of uncovering 80% of the problems on a given website for a relatively low cost.
When should an expert audit be performed?
- When you want to identify problems before performing a user-based audit,
- When you want to supplement the results of a user-based audit,
- When you want to verify the compliance of your site with good practices,
- When you want to check the finished product against the design assumptions,
- When you can't afford a user-based audit,
- When you want to identify the technical aspects of your site,