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Remarketing is a type of campaign run within the AdWords/Facebook advertising program. It enables you to reach people who have already visited your website.

Remarketing - Google Adwords, Facebook

Remarketing is a type of campaign run within the Google AdWords advertising program, as well as through Facebook. It enables you to reach people who have already visited your website or used your mobile application. The targeted advertisement is displayed to those users when they are browsing other websites (or Facebook) or searching for information in Google.

When implementing the latest Google Analytics code on our website, we can create remarketing lists in the Google Analytics control panel. A remarketing list could be, for example, a list of persons who have spent over 5 minutes on your website and visited over 10 subpages. Your AdWords ads will then be targeted to those people; and can be tailored specifically to their needs based on how they behave on your website.

Whether you want to increase sales, boost registrations, or simply raise consciousness of your brand, remarketing may be an important element of your advertising strategy. It affords all advertisers the opportunity for increased return on investment (ROI).

UX Audits

What are the advantages of remarketing?

Pay only for clicks

PPC

Pay only for clicks

Branding

Branding

Easily builds brand image

Targeting

Targeting

Display of ads only to interested users

Cross-selling

Cross-selling

Complementarity of products and services

Various forms of advertising

Various forms of advertising

Text and image advertisements

Advertising targets

Advertising targets

Easy adaptation of remarketing lists

How does remarketing work?

User enters your website

User enters your website

Remarketing cookie

Remarketing cookie

User enters another website

User enters another website

Advertisement

ADVERTISEMENT

User comes back to your site!

User comes back to your site!

User comes back to your site!

Sample graphic remarketing ads

Effective action on the Internet

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