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  • Matplast

    Matplast is a company founded in 1998 in response to the dynamic development of the window industry. It specializes in...
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Frequently asked questions associated with marketing agency from Wroclaw. A collection of frequently asked questions and answers ...

Frequently asked questions

1 What is a UX Audit (usability audit)

A UX Audit serves to determine how user-friendly a website is.

2 What is a CSS?

Simply put, it is a language for formatting the appearance of HTML elements.

3 What is a domain?

A domain is essentially the location, or address, of a website.

4 What is a server?

A server is a computer available 24 hours a day on which information such as website files can be stored. Only after linking a domain to a server will it be visible on the Internet.

5 What is AdWords?

Adwords is an advertising service run by Google. Adwords advertisements are displayed in the top right of the Google search results page and on websites that partner with Google. This system is based on the PPC (pay-per-click) model. The biggest advantage of this type of advertising is that your ads appear only in response to the entry of certain keywords, so they reach customers already interested in your offer.

6 What is Google Analytics?

It is a specialized tool for in-depth analysis of the traffic on your website. After installing a special script on website, we can identify the subpages that enjoy the most interest from visitors, how much time they spend on the site, where they are coming from, how they navigate the page, etc.

7 What is HTML?

HTML, or Hypertext Markup Language, is the standard markup language for creating websites.

8 What is Joomla?

It is a versatile, award-winning content management system (CMS). Millions of people and thousands of companies all over the world use Joomla to create private pages, small business cards, company websites, webstores, and even huge corporate portals.

9 What is jQuery?

jQuery is one of the most popular libraries for JavaScript. It allows us to write scripts much faster and much more efficiently without having to worry about cross-browser compatibility.

10 What is mobile marketing?

Generally speaking, this refers to marketing techniques that use cell phones, tablets, instant messengers, and PDAs (palmtops) to form relations with customers. Cell phones are the most popular medium due to the fact that they are owned by almost 4 billion people.

11 What is a Newsletter?

It is a type of online magazine sent to subscribers via email. Newsletters most often include the latest news on a given topic.

12 What is outsourcing?

As the etymology suggests, outside-resource-using, i.e. using external sources to achieve business goals. Outsourcing involves the transfer of tasks, functions, projects, and processes to an external company.

13 What is SEO?

SEO, or Search Engine Optimization, is the process of achieving the highest possible position in search engine results in response to keywords.

14 What is Remarketing?

Remarketing is a type of campaign run within the Google AdWords advertising program, as well as through Facebook. It enables you to reach people who have already visited your website or used your mobile application. The targeted advertisement is displayed to those users when they are browsing other websites (or Facebook) or searching for information in Google.

15 What is RWD (Responsive Web Design)?

This is a technique of web design that enables sites to automatically adapt to the size of the browser window on a given device (e.g. computer, smartphone, or tablet).

16 What is social media marketing?

Social media marketing involves drawing attention to your company and generating web traffic using social networking sites. These sites include Facebook, Twitter, LinkedIn, Yelp, Youtube, and blogs. Social networking sites are playing an ever-increasing role in the marketing activities of many companies due to the fact that they are easily accessible to anyone who has the Internet.

17 What is User Experience (UX)?

This term is used to describe a person's entire experience using a product or service. Whereas a pleasant experience will earn you more customers, a frustrating one will scare them away.

18 What is visual identification?

This concept refers to the factors that influence the overall image of a company in the eyes of consumers. It is an essential tool for creating a coherent and attractive visual identity that allows a brand to stand out among the competition and be easily recognized by consumers.

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